Remember in 2019 when Tesla flopped with its product launch? Here is how the story goes.
In 2019, Tesla was gearing up to launch its Cyber truck to the world audience. The Cyber truck was advertised to be bulletproof – so obviously during the demo, the claim was tested. A steel ball was thrown at the Cyber truck and bam!
The window broke!
Now whose fault is it exactly? Is it the company’s fault? Or the organizer’s fault for never checking it before the demo? We’ll never know. But what we know is that this is definitely not how you do a product launch!
Product launches have become a crucial part of any brand building. Businesses are competing in the market to come up with the most successful product launches so that they capture the attention of their audience.
This is why your company must know how to plan a product launch event the right way!
What is Product Launch Event?
In the simplest terms, product launches are events that are designed to debut a product and promote it to the perfect audience. It can be either just one event or a series of activities that lead up to the final, grand reveal. Apart from product launch events, brand launches are also gaining popularity among investors. Similar to product launches, a brand launch is all about introducing your brand and business to the world. The main purpose of having an effectively planned product launch event is to build the hype for a product and boost the brand’s visibility as well. A well-planned launch can boost your brand into stardom and reach the right customers, investors, and audience.Types of Product Launch Events
Post- Covid , hybrid and virtual product launch events have gained traction. Mainly, there are three types of product launches – in-person, virtual, and hybrid.-
In-person product launch
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Virtual product launch
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Hybrid launch
Here are some Famous Product Launch Event Examples
Every Apple Launch. Ever.
From the graphics to the music to the visuals and the storytelling, Apple got everything covered. Every Apple product launch video on YouTube has millions of views – all thanks to efficient event planning and execution.Google Glass Launch
The 2012 Google Glass Launch is definitely an experience to remember. The demonstration was done by the team – by skydiving onto the roof of Moscone Center. Now, this is one way to make your audience remember your product!IKEA’s AR App
IKEA is a brand that does not need much convincing. But with their Catalog Launch in 2014, IKEA managed to impress customers all over the world. With this AR app, you can see how a piece of furniture would fit in your living or office space!How to Organize a Product Launch Event
One thing that people need to understand about product launch events is this – while the main event is all about promotion, there are many other promotional events to be organized beforehand.- Choosing Theme and Venue
- Deciding on the Audience and Guests
- Promotion in Social Media
- Follow-ups and Feedback